WFCA Segment To Be Featured on Designing Spaces

Anaheim, CA, Aug. 25, 2008 – The World Floor Covering Association has partnered with Discovery Communications on an eight-minute segment dedicated to eco-friendly flooring to be broadcast on The Learning Channel’s Designing Spaces cable program.

With a reach of over 96 million households, Discovery Communications is one of the 15 most widely distributed cable networks in the U.S.

For the WFCA segment, which will be hosted by design expert and Creating Your Space executive, Kerry Davis, member manufacturers from across the flooring spectrum were given opportunities for national exposure. Everyone from cork companies to green carpet mills were called upon to provide product samples, images and information to help illustrate and support the piece.

In the segment, Kerry defines the specifics of green flooring, what makes a product eco-friendly, the environmental “footprint” a product leaves from the time and place it is sourced to installation, as well as representative green products from every flooring category, among other topics.

The segment is slated to debut nationally on Sept. 5 on the WE Channel at 8:30 a.m. and again on Sept. 6 on TLC at 8 a.m.


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